![]() ![]() It translates the information supplied by the sales platforms so the seller can see exactly where their money is coming from. Like, ‘I know I sold X amount, where’s the rest of the money?’” she says.Ī2X has helped Kelly make those numbers clear – for herself as well as her clients. “That’s where the disconnect comes in, and that’s when they start to panic a bit. They may have sold $10,000 worth of product, but only received $8,000 in their account – and account details supplied by the platforms don’t always explain it. Clients come to Totally Booked without a good understanding of how taxes, fees, shipping and various other elements work on their chosen platform. With the front-end being so easy, complicated and unclear back-end processes can come as a shock. ![]() “It’s fairly easy to set up an e-commerce shop – if you’re doing eBay, Amazon, Etsy, you just plug in pictures and a excerpt – and bam,” Kelly explains. These platforms make e-commerce accessible to anyone – which can become a problem when inexperienced sellers run into complex accounting issues. Totally Booked specialises in e-commerce, particularly clients using platforms like Amazon, eBay, Etsy and Shopify. “If there’s something like this app that can spit out a list, a receipt, a journal entry that would have taken me two hours to find all the information and create, then it’s a no-brainer for me,” she says. Shopify – Kelly can use it for almost every client, saving time and upping efficiency at every level. Like, just out of the gate, that’s how people saw them,” she says.īecause A2X now works with other platforms – including “They came across as the industry standard forĪmazon sellers, period. As it turned out,Ī2X was one of the first tools that helped her deliver better value to her clients. “It was more lifestyle for me, so working from my home office, from my vacation, wherever I want to – and being able to do everything,” she explains.īecause she started the business at a relatively young age, Kelly was a digital native, comfortable with new technology and figuring out what worked. Part of her goal in establishing the business was to create a flexible lifestyle for herself, so she wanted online tools and apps to boost efficiency as much as possible. Right from the start, Kelly looked for tools to help make her job easier. She attributes her success to her drive and creativity – and the right tech for the job. Since establishing Totally Booked, Kelly has gone from strength to strength, becoming a QuickBooks Advanced Certified ProAdvisor, being named as a top 50 cloud accountant and joining several professional networks to build her brand. When I saw what they could do together, I went, ‘Let’s go!’” she explains “I was able to take what I already knew about ecommerce and combine it with this new thing QuickBooks that I was doing. Her personal experience as an eBay seller also came in handy – she knew what it was like to deal with unexpectedly complex accounts and hidden fees. Although it grew out of necessity, it has carved out its niche in the industry, specialising in e-commerce with a huge range of Amazon, Etsy, and eBay sellers as clients.Īfter training as a QuickBooks advisor, Kelly felt ready to put her new knowledge to use. ![]() The business started six years ago when founder Kelly Gonsalves found herself out of a job – and at a loose end. The company aims to help small businesses boost their profitability by saving time and money on their accounting processes. Totally Booked is about more than just bookkeeping. Helping clients help themselves How Totally Booked uses A2X to give clients clarity ![]()
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